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Sassari
Foto: Anne Koivisto


19.05.2014
FRA KIRKENES TIL SARDINIA
Forfatter: Anne Koivisto

Anne Koivisto, markedssjef ved Kirkenes Snowhotel har vært på Sardinia og har lært om hvordan man kan profilere Scandinavia som reisemål.

Alora,
Bienvenuto Sardinia, Italia

SASSARI // ALGHERO // SARDINIA 03 05 2014 – 17 05 2014
After a very busy winter season I had tickets in a pocket to travel to Sardinia. I am travelling quite a lot because of work, but this time I felt something new : nervous ! Nervous for what ? What to expect ? What I will have in front of me during 2 weeks ? This time it was not in my hands 
Welcome to Sardinia, Alghero, and Sassari - The Island of Beaches!

BLUEBERRY TRAVEL , HOST COMPANY
Blueberry Travel is family owned company located in Sassari, Sardinia. Name comes from a Sardinian language MIRTO ( Blueberry ) . Company was established 4 years ago, by its owners Stefano and Roberta Serra. A very charming young couple, who even have a one year old dotter Aurora .
Company has 2 departments: outgoing to Scandinavia, Japan and USA- and incoming to Sardinia as a new product. There are 4 permanent employees, and some freelancer staff. They make all their selling via internett, and with help of Facebook groups and well-known bloggers in Italy.


MY STAY AS A TRAINEE FROM NORWAY
I had incredible stay in Alghero // Sassari . Staff at Blyeberry Travel took me to their «everyday life» 100 % , and I got experience a lot.
My contact person during the 2 weeks stay was Mr Manuel Gazzanizza, Project Manager for Blueberry Travel incoming department. He had planned the exchange stay not only what will be my benefits, but how they could use me as scandinavian to their projects.

DAYS INCLUDED
SITE – inspections to high standard private own hotels and alternative accommodations, to keep in mind taget groups Blueberry Travels : scandinavian travellers .
Testing the differents excursions offered to tourists. Here focus were FIT travellers, genuine experience, and also groups up to 20 persons.
Find bloggers from Scandinavia , who would be interested to be hosted in Sardinia for few days, and write blogg about the tour Blueberry Travel incoming planned for scandinavians.
I joined for their meetings like one of the worker, and language was luckily english. Even had chance to make a daytrip to Milano, to visit in a travel fair 

Office days started normally at 10:30. I had my accommodation in Alghero, and used 30 minutes drive from home to Sassari. I used to join for same transport with Mr Cazzanizza. Few times local buss – which is an experience it self. Office day was «cutted» in two parts , siesta took 2 hrs , which was normally used for a loooong business lunch. Often we had long days !
As I was also a lot «on the field «, I had a chance to get known a lot of new people. And I am more and more amazed, how important personal contacts are in a travel business. Even managed to find an excellent contact to my host-company, which they will obviously start to use in the future !
MY EXPECTATIONS
I had expected to get some more info of the MASSTOURISM, and how locals were dealing with it. How to still give good service? I learned one very important thing: on eyes of local travel industry, as long as guest has programme, something to do, its not masstourism. Its different story then those, who book for 2 weeks, and just lay on the beach, and do not even want to get known culture behind the hotel blogs planned mainly for scandinavians and British. On a one day off I tried that, and was aferwards like walking cooked KING CRAB 

All in all, we will continue our co-operation in te new future – more info will follow, when we have the meeting in Kirkenes, 19 06 2014
CiaoCiao !
Alghero // Sassari 16 05 2014
Anne Koivisto
KIRKENES SNOWHOTEL

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